This week, because that the first time ever, apple is intended to announce no one however two new iPhone models. The rumored “iPhone 5S” will likely be joined by an additional model, the “iPhone 5C.” you’ll remember the S in iphone phone 4S stood because that Siri, and also the S in 5S may stand for Security, if the comes with a fingerprint scanner fitted. However what walk the C was standing for?

Like hieroglyphics carved into a cave wall, the C can be construed many various ways, each providing us a clue around Apple’s reasoning behind the launch. No all the C words room good, and also some can signal serious alters are hath in Apple’s cozy world. So, if the letter C really is iced ~ above Apple’s iPhone-shaped cookie, those it trying to tell us?

C because that Cheap

It’s virtually too noticeable that the C must stand because that cheap. Yet it’s most likely going to it is in appropriate. A price of $300 come $400 without a contract is gift rumored, i beg your pardon should analyze to free if you authorize up with a wireless carrier for 2 years to gain one. This spot has actually been traditionally occupied by aging to apologize hardware, but it’s solid a tempting proposition to store an already old phone for another couple of years. Favor this, Apple can tempt you with a facsimile of the latest-and-almost-greatest at a cheap price.

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C for Control, and also Choice

If yes sir one thing Apple loves, it’s being in control. From keeping the application Store free of smut, come not just letting anybody offer its products, apologize enjoys having actually the last say. The iphone 5C is intended to cost less than the iphone 5S and the iphone 5 prior to it, in an effort to wrestle manage of the mid-range smartphone sector from Samsung and also Android.


On start day, how many human being will desire to heat up because that a cheap iPhone?


People passionate to purchase an iphone were always stuck through buying an old one if lock didn’t desire to pay the end for the recent model. Except, why buy one old phone when a brand-new, reasonably priced Android call is announced every five minutes? This brings us on to an additional C word, choice, something i beg your pardon Apple fans minimal by their spending plan never yes, really had, at least regarding new hardware.

This year, high quality mid-range phones are all about us, from the Galaxy S4 Mini and also the HTC One Mini, to the ultimate in hyped up middle-of-the-road smartphones, the Motorola Moto X. We’re at the point were this phones room so an excellent we don’t really need anything more powerful, and also Apple isn’t going to it is in happy come let Google and also its minions have finish control that this farming segment.

C for Charity

This is exactly how Apple might spin a cheap iPhone. We have the right to hear Tim chef saying it now, “We wanted an ext people to be able to enjoy the ideal smartphone in the world, for this reason we’ve do it feasible with the iphone phone 5C.” Apple desires you to understand it’s thinking around the people. Much more specifically, that thinking around the people who can’t afford to buy an iphone phone 5S. By do a cheap iPhone, it’s offering them the chance to realize their dreams of owning an Apple product. Yes, good guy Apple wants to spread the love as much as it can, and also it’s doing friend a favor by lowering the price to a level befitting her meager wallets.

C for China 

So how much does it want to spread the love? every the method to China. Apologize has currently made the intentions in the an ar clear by setup an event there the day after the Cupertino launch, suggesting the iphone phone 5S and much more importantly, the 5C can be offered through the two leading Chinese networks. A cheap iPhone sold in China will mean countless new owners, and also consequently, even much more control.

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C because that Color

Apple knows all the kids love glowing colors. As your children are also on Apple’s perform of things it desires to control, the iphone 5C will certainly come in a really rainbow of different colors. It’s more than likely going to keep gold (sorry, champagne) an exclusive come the iphone 5S, and instead usage a bag that Skittles together its motivation for the 5C. Tacky colour were when the mark of a cheap phone, yet thanks come Nokia, glowing yellow is currently an agree hue also on a flagship device.

C for Cannibalization

This is a tricky one. Apple has actually a very, very huge bank balance, which it has amassed by offering a most iPhones, iPads, iPods and also of course, Mac computers. The plenty of zeros ~ above Apple’s declare is evidence we’re ready to splash out on an high value Apple product. Why, then, would certainly it desire to cannibalize few of those sales – together plenty that them room made by aspirational owners, who saved up for the satisfied of to buy one – by presenting a cheaper model with an virtually certainly reduced profit margin?


It’s not as if we’re hurting for cheap smartphones, and also in the situations where an Apple product merely must be had, there’s the larger models top top which that still makes a fat profit. By the moment they’re the cheap option, the probably prices Apple much less to develop them. Not just that, however does any kind of Apple maker owner want to be seen with the cheap iPhone? It’s choose a diesel engine in a supercar, or Ikea furniture in your fifth Avenue penthouse. Girlfriend wanted some flash, yet decided in ~ the last minute that being thrifty to be best. It might be financially responsible, yet it certain isn’t sexy.

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What if, to prevent this daunting situation, to apologize doesn’t market the iphone phone 5C in the U.S. Or Europe at all? Why bother through a China-only occasion if it doesn’t have anything brand-new to say? we wouldn’t it is in shocked if the iphone phone 5C to be a China exclusive at first, prior to making its way to various other important emerging markets and finally, the significant iPhone 5S sectors later. Honestly, would it matter? On start day, just how many human being will line up for a cheap iPhone?

Ultimately, the C might stand for all these, and also once it is do official, we’re confident a few comedy geniuses will say the C is because that Crap, too. It’s unlikely to be the case, as Apple won’t put its surname on miscellaneous that can pass because that a knock-off, but it won’t be other we, the smartphone cognoscenti, will get overly excited about. Together a crowd pleaser in countries like China, though, it might take the crown.