With a boom in e-sports and also casual gaming, the erstwhile TV network couldn't have actually been announced to come earlier at a better time.

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G4TV came back to life v a promo video of an unlimited PONG game and a cryptic note: "We never ever stopped playing." The retro-looking video clip gave an ext insight at the end: G4, the erstwhile TV network that covered video clip games and general geek-dom, will certainly return in 2021.

Past viewers cheered online, and also former G4 personality Olivia Munn -- yes, Hollywood actor Olivia Munn! -- tweeted a throwback GIF of she wearing sailor Moon cosplayon the network. World are plainly excited because that the revamp, also though the details are at this time scarce, and also for good reason. The return the G4 can be a milestone because that gamers and nerds of every stripes. Here"s specifically why you have to think the this as a big, amazing thing come come next year.


G4 was a TV network that debuted on straightforward cable in 2002 and also shuttered in 2014. Known for its pop-culture series Attack the the Show! and video game review roundtable X-Play, G4 and its personalities were equivalent to the heyday of MTV and also its VJs for nerds. (Most notably, though, it introduced the job of Olivia Munn as one of the hosts of AofS!)

In retrospect, the existed throughout a very strange time for its form of coverage: in ~ launch, us relied on MapQuest to print out directions, looked for things utilizing Lycos, and also had energetic Friendster and also MySpace accounts, i beg your pardon is come say prevalent internet usage was still latent. Fandom areas were mainly still offline, next from forums (Tumblr didn"t come roughly until 2007), and competitive gaming simply barely registered as a point after the relax of the an initial Halo ~ above XBox in 2001. (Even nerd-ass gaming tournaments for organization of Legends didn"t come approximately until the second half of the "00s.)

But also in this time, G4 walk at the very least a couple of things that feel now-prescient: that aired Comic-Con panels in 2009, and also put out 4 Marvel anime through Madhouse (which has actually put the end a bunch of vital series, like Masaaki Yuasa"sTatami GalaxyandDeath Note). But, just put, "nerd culture" was not considered cool or mainstream yet -- however it listed a sort of secret, validating space for young adults and teens choose me come obsess over the points my friends might not provide less the a shit about.


Poor G4 had a stormy go that it over its 12 years. It was constantly an altering hands together if no TV exec knew specifically what to carry out with it: G4 introduced on its very own as a Comcast brand; was quickly after an unified with TechTV (remember TechTV???) and did pretty well through around 2010, once DirecTV quit carrying the network citing not good Nielsen ratings and uninterested subscribers. 2012 is when things got particularly messy: Comcast and also NBC an unified and canceled G4"s cornerstone shows, essentially turning the channel into a dumping ground of reruns and episodes that America Ninja Warrior. Maybe the move most telling the the entirety era, in 2014 G4 was officially placed to rest, and taking that is spot would be the Esquire Network.

"There is a vastly underserved audience in cable TV – today’s modern-day man – and by joining forces with Esquire, us will supply a multiplatform suffer to this upscale, engaged, passionate audience, one the widens the aperture beyond G4’s modern technology and gaming base," Adam Stotsky, then-general manager that NBCUniversal, told to The Hollywood Reporter in a statement that did not at all age well. At least Knife Fight was sort of cool.


I know what you"re thinking: direct cable is more or much less a dice medium, and it"s especially hard to incentivize world to shell out an ext money once there are already hundreds of channels and tens the streaming services about to eat up our attention -- plus, video clip games themselves! but it"s not entirely clear in what form G4 will take just yet, and also that skepticism is in reality the exciting part of this proposition. Streaming, many obviously, has actually exploded since it walk off-air, and also it might easily latch itself onto among the many services out there, favor the FX on Hulu partnership. Twitch and YouTube, v its massive engaged user base, will an ext than likely be crucial hubs for the reboot. Possibly it"ll get a Quibi. Noþeles is possible!


It is, and right now, that really knows! follow to Deadline, more information will be rolling the end over the next few weeks and also months around what the new G4 will look like. Pulling in its favor is the fact that both casual and also professional gaming has actually exploded over the past 5 years. Due to the fact that Overwatch came out in 2015, it"s come to be a multi-billion dollar competitive worldwide enterprise that sells the end basketball arenas for its championship events and existing sporting activities franchises -- like the Kraft Group, which likewise owns the new England Patriots -- and major companies -- *cough* Comcast -- have actually realized the money-making potential of e-sports and invested in peak talent and infrastructure. And also with Fortnite in 2017, a brand-new crossover realm opened up up; just previously this year, the very first trailer that Christopher Nolan"s Tenet premiered on Fortnite. Alternatively, animal Crossing has actually sucked up everyone"s time over quarantine, and also anime is cool now. Altogether, the general acceptance of this once-niche interests has actually positioned the return that G4 to be potentially… wait because that it... Game changing.

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